For more than 100 years, LV's reputation has been all over the world. Louis Vuitton still can be said to be family-run enterprises, but its right has been left to the hands of Bernard Arnault. No one doubted the inscrutable of Arnault behind a low profile, and some people describe him as "a wolf wearing a cashmere sweater.

Bernard Arnault is a household name France. 58-year-old, he is the rich man No. 1 in France with more than 26 billion U.S. dollars of net worth who has ranked seventh in the 2007 "Forbes" rich list. Givenchy designer said, "He is the God of LVMH Empire.

Arnault appeared refined, a little thin, calm nature, and even with little words in the media. However, no one has ever doubted the inscrutable of Arnault behind a low profile. His hand in the business is always swift, hard and resolute, some people describe him as "a wolf wearing a cashmere sweater.

However, such a leader of the fashion world, his origin has nothing to do with fashion. Arnault's family have been operated the construction business, he was the man of the European Internet business.

The economic downturn in the 80's of 20th century has created Arnault. In 1984, Louis Vuitton Store has listed in Paris and New York stock market at the same time, the following year to become a holding company. He has not hesitated to dump his first bag of M & A to the bankrupt French textile group Boussac, and used it as a springboard in 1987 to purchase a large number of LVMH's shares with a very low price, becoming its new owner. He merged Louis Vuitton with Moet Hennessy, the establishment of the LVMH Group today.